About Us


Our Founder

Born and raised on the island of Maui, Jill (Reinhardt) Munemitsu  graduated from Lahainaluna High School and continued her education at  the University of Nevada, Las Vegas, where she earned a Bachelor of Arts  degree in Communications. Her career took her into the advertising and  print industries, and in March 2012, she launched the first issue of  Kama`aina Magazine in the Las Vegas Valley.

Raising her daughters away from Hawai`i, Jill is passionate about  passing down the lessons she has learned from her ‘ohana about living  with, and sharing, the spirit of Aloha. Through Kama’aina Magazine she  is also able to perpetuate the culture she grew up with on her island  home – by sharing stories of aloha, food, music and culture with readers  – as well as helping other Hawaiian-owned businesses connect with our community to find success.

Jill is married to her husband, Joji, and is a proud mom to daughers, Isabella and Lily, and stepsons, Brendan and Ethan. She loves spending time with her family, indulging in noodle dishes and Hawaiian-style desserts, and visiting local bookstores.

Connect with her at jill@kamaainamagazine.com or on Instagram @the.kamaaina.mama and read her recent guest blog entry at https://www.thesmithcenter.com/blog/guest-blog-celebrating-the-hawaiian-community-and-connecting-cultures/

Our Mission

At Kama`aina, we are committed to bringing locals together by sharing  stories of aloha and perpetuating the culture we grew up with on our  island home. We also strive to help Hawaiian-owned businesses and  entertainers get the exposure they deserve, in hope they will find  success in doing what they love.  

Why Kama`aina?

The name came easy, as it describes the people who the magazine is  about. Literally, “child of the land,” kama`aina derives from the  Hawaiian words “kama” meaning “child”, and “`aina” meaning “land”. The  word “kama`aina” often describes Hawai`i residents regardless of their racial background, and may be considered to be someone who currently lives in  Hawai`i or someone who once lived there but has since moved away and who has adopted Hawai`i’s culture as a way of life.